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Home > Search > Keword "Brand name products" (12 records)

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A Branded World
Adventures in Public Relations and the Creation of Superbrands

Michael P. Levine,

John Wiley & Sons (2003-04-07)

Business & Economics,

Brand Failures
The Truth about the 100 Biggest Branding Mistakes of All Time

Kogan Page Publishers (2003)

Business & Economics,

Brand new justice
the upside of global branding

Butterworth-Heinemann (2006-08-11)

Business & Economics,

Brand Stretch
Why 1 in 2 Extensions Fail, and How to Beat the Odds

John Wiley & Sons (2006-02-08)

Business & Economics,

Branding

Stephen Coomber,

Capstone Pub. (2007-07)

Business & Economics,

Celebrity Sells

Hamish Pringle,

John Wiley & Sons (2004-06-25)

Business & Economics,

Conquering Consumerspace
Marketing Strategies for a Branded World

Michael R. Solomon,

The National Academies (2003)

Business & Economics,

Customize the Brand
Make it more desirable and profitable

Torsten H. Nilson,

John Wiley & Sons (2003-04-11)

Business & Economics,

Defending the Brand
Aggressive Strategies for Protecting Your Brand in the Online Arena

Brian H. Murray,

PublicAffairs (2004)

Business & Economics,

Reputation marketing
building and sustaining your organization's greatest asset

McGraw-Hill

The Brandgym
A Practical Workout for Boosting Brand and Business

John Wiley & Sons (2003-03-28)

Business & Economics,

The WetFeet insider guide to careers in brand management

WetFeet