CMUL e-Book DatabaseThe Changing Face of Multinationals in Southeast Asia
| Creator | |
| Publisher |
2003
|
| ISBN | 0415260957, 9780415260954, 0415260965, 9780415260961,
|
| Language |
English
|
| Category | |
| Subject | BUSINESS & ECONOMICS -- Industries -- General. -- bisacsh Corporations, Foreign -- Asia, Southeastern. -- cct Corporations, Foreign -- Southeast Asia. Corporations, Foreign. -- fast -- (OCoLC)fst00880032 Financial crises -- Asia, Southeastern. -- cct Financial crises -- Southeast Asia. Financial crises. -- fast -- (OCoLC)fst00924607 International business enterprises -- Asia, Southeastern. -- cct International business enterprises -- Southeast Asia. International business enterprises. International business enterprises. -- fast -- (OCoLC)fst00976774 Investments, Foreign -- Asia, Southeastern. -- cct Investments, Foreign -- Southeast Asia. Investments, Foreign. -- fast -- (OCoLC)fst00978370 |
Description
This book examines how and why corporate strategy, structure and culture is continuing to change markedly in South East Asia. Among the issues that have forced widespread changes in the region are the economic meltdown, the growth in electronic technology, regional market integration, changing levels of education, business process standardisation and transparency measures, the rise in 'corporate governance' and political developments among the targeted countries. Specifically, this book discusses the changing nature of MNC business culture, strategy and practice in the ASEAN regional trading bloc. This comprises Thailand, Vietnam, Myanmar, Lao PDR, Malaysia, Singapore, Indonesia, Brunei and the Philippines. This book provides a rich and detailed account of how and why these organisations are evolving and restructuring in the post-economic crisis era. Multiple, in-depth case-studies are incorporated from the point of view of participants.