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Destination Benchmarking
Concepts, Practices and Operations
| Creator | |
| Publisher |
2004
|
| ISBN | 0851998755,
|
| Language |
English
|
| Category | |
| Subject | Tourism -- Management. |
Description
Develops a specific benchmarking methodology relevant to international tourism destinations. This book evaluates different approaches to benchmarking, and their application within tourism destinations. The book considers organization benchmarking - performance evaluation of a particular organization and its departments - and destination benchmarking, which involves all elements such as transport services, airport services, accommodation, leisure and sport, hospitality and local attitudes.