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Defending the Brand
Aggressive Strategies for Protecting Your Brand in the Online Arena
| Creator | |
| Publisher |
2004
|
| ISBN | 9780814407547, 0814407544,
|
| Language |
English
|
| Category | |
| Subject | Brand name products. Brand name products. Brand name products. -- fast -- (OCoLC)fst00837883 BUSINESS & ECONOMICS -- Advertising & Promotion. -- bisacsh Electronic commerce. Electronic commerce. Electronic commerce. -- fast -- (OCoLC)fst00906906 Internet domain names -- Management. Product management. Product management. Product management. -- fast -- (OCoLC)fst01078225 Trademark infringement -- Prevention. Trademark infringement. Trademark infringement. Trademark infringement. -- fast -- (OCoLC)fst01153886 |
Description
The best brands attract the most (unwanted) attention.