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Ford and the Global Strategies of Multinationals

The North American Auto Industry


Creator
Publisher
ISBN
0203165365,
Language
English
Category
Subject Automobile industry and trade -- United States -- Management -- Case studies.

Description

Today, the Multinational Enterprise (MNE) is seen as a leading agent in the process of globalization. As they adopt global strategies, MNE's are seen to be creating stronger, deeper and more lasting links amongst countries, thus shifting the balance of power inexorably in their favour, to the detriment of the state. This book interrogates this idea by undertaking a historical analysis of the global strategies of Ford.


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