The Art of Client Service
In The Art of Client Service, Robert Solomon, a well- known advertising executive provides account managers in his industry and others with the fundamental guide to client service-the "care and feeding" of a company's clients. With brevity, levity, and clarity, he teaches best practices for communicating with clients, managing client expectations, writing creative and strategy "briefs" to effectively communicate internally, giving stellar client presentations, conducting productive client and team meetings, and much more. This book is more than just a book for account executives in advertising agencies. It is a definitive, practical guide for everyone in advertising and marketing services who works with clients: writers and art directors, planners and researchers, media and production executives, even support staff. It's also the perfect book for anyone in university who aspires to an advertising career, and for recent graduates seeking their first job in the business.