CMUL e-Book Database CMUL e-Book Database
account_balance Home > Book

Corporate Diplomacy

The Strategy for a Volatile, Fragmented Business Environment


Creator
Publisher
ISBN
0470858001,
Language
English
Category
Subject Crisis management.

Description

Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real-life examples illuminate the key message managers should take away from the book. It offers a purely managerial viewpoint focused on what managers can do to manage the business enviroment in any situation.


Relate books