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Conquering Consumerspace
Marketing Strategies for a Branded World
| Creator | |
| Publisher |
2003
|
| ISBN | 9780814407417, 0814407412,
|
| Language |
English
|
| Category | |
| Subject | Brand name products -- Marketing. Branding (Marketing) Branding (Marketing) -- fast -- (OCoLC)fst01743755 BUSINESS & ECONOMICS -- Advertising & Promotion. -- bisacsh Consumers' preferences. Consumers' preferences. -- fast -- (OCoLC)fst00876441 Customer relations. Customer relations. -- fast -- (OCoLC)fst00885533 |
Description
Solomon reveals the accelerating blurring of traditional boundaries between branded commodities and everyday life.