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harnessing creativity for business growth


This important book seeks to find the characteristics and processes that distinguish truly innovative companies and to provide management tools that will inspire, deliver and commercialise new ideas. It is based on the findings of a huge research programme undertaken over a two-year period by the Design Council and the Innovation Unit at the UK Department of Trade and Industry. This programme set out to identify and recognise 1000 'millennium products' and to analyse the companies behind them.