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New markets, new bodies: An ethnography of Brazil's beauty industry.


In its transition to democracy in the 1980s and 1990s, Brazil experienced rapid growth in its beauty industry. During this time, Brazil also became the country with the world's highest per capita rate of plastic surgery and the largest gap between rich and poor. This dissertation analyzes the social significance of cosmetic practices, aesthetic ideals, and racial appearance in a highly unequal society.