The Customer Differential
The Complete Guide to Implementing Customer Relationship Management
|Subject||BUSINESS & ECONOMICS -- Customer Relations. -- bisacsh
Customer relations -- Management.
Customer relations -- Management. -- fast -- (OCoLC)fst00885539
Data mining. -- fast -- (OCoLC)fst00887946
This text provides step-by-step guidelines for implementing customer relationship management (CRM) throughout an organization. This book explains: the benefits of CRM, the planning, change management, business metrics and analytics, systems and technology, and measuring the impact of CRM.