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Destination Benchmarking

Concepts, Practices and Operations


Creator
Publisher
ISBN
0851998755,
Language
English
Category
Subject Tourism -- Management.

Description

Develops a specific benchmarking methodology relevant to international tourism destinations. This book evaluates different approaches to benchmarking, and their application within tourism destinations. The book considers organization benchmarking - performance evaluation of a particular organization and its departments - and destination benchmarking, which involves all elements such as transport services, airport services, accommodation, leisure and sport, hospitality and local attitudes.


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