The Management of Intangibles
The Organisation's Most Valuable Assets
|Subject||BUSINESS & ECONOMICS -- Information Management. -- bisacsh
BUSINESS & ECONOMICS -- Knowledge Capital. -- bisacsh
Immateriële activa. -- gtt
Intangible property -- Management.
Intangible property -- Management. -- fast -- (OCoLC)fst00975493
Intangible property -- Valuation.
Intangible property -- Valuation. -- fast -- (OCoLC)fst00975497
Intellectual capital -- Management.
Intellectual capital -- Management. -- fast -- (OCoLC)fst00975763
Knowledge management. -- fast -- (OCoLC)fst00988184
The subject of Intangibles and knowledge management is becoming increasingly significant, particularly in the realms of finance, marketing and strategy. Intangibles are the nebulous but vital aspects of companies, for example, RD, knowledge creation, corporate identity and marketing and advertising expenditures, which are now unanimously considered to be the most important factors in the strategic positioning of organisations today. This comprehensive volume provides an integrated and original approach to intangible resource management and an evaluation of their contribution to the establishment of competitive advantage in the market place.