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Home > Book
Managing E-commerce and Mobile Computing Technologies
Creator | |
Publisher |
2003-01-01
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ISBN | 1931777624, 9781931777629, 1931777462, 9781931777469,
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Language |
English
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Category | |
Subject | BUSINESS & ECONOMICS -- Exports & Imports. -- bisacsh BUSINESS & ECONOMICS -- International -- Marketing. -- bisacsh BUSINESS & ECONOMICS -- Marketing -- Multilevel. -- bisacsh Electronic commerce -- Technological innovations. Electronic commerce -- Technological innovations. -- fast -- (OCoLC)fst00906926 Mobile commerce. Mobile commerce. -- fast -- (OCoLC)fst01024206 Mobile computing. Mobile computing. -- fast -- (OCoLC)fst01024221 |
Description
"Examining the challenges and limitations involved in implementing and using e-commerce technologies, this guide describes how these technologies have been very instrumental to many organizations around the globe. Discussed is how, through the use of electronic commerce, organizations of all sizes and types are able to conduct business without worrying about the territorial market limitations of the past. Additionally, how mobile commerce technologies are further enabling such organizations to communicate more effectively is reviewed. Also covered are the potential for a B2B marketplace, deploying Java mobile agents, and e-business experiences with online auctions."