Value Shift: Why Companies Must Merge Social and Financial Imperatives to Achieve Superior Performance
why companies must merge social and financial imperatives to achieve superior performance
Creator | |
Publisher |
2002-08-22
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ISBN | 0071415696,
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Language |
English
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Category | |
Subject | Social responsibility of business. |
Description
"Lynn Paine has an optimistic analysis of the need for--and the value of--bringing ethical values into business decision-making. The 'meltdown' of so many high-flyers reecntly suggests that lesson had been lost on too many companies during the boom years. The time has come to take account of what she writes."--Paul A. Volcker "This book presents a way of broadening the role of the corporation in our society, an interesting and exciting role. It's a good read for young leaders in all walks of life."--John C. Whitehead, former Chairman, Goldman Sachs "Value Shift provides a timely and compelling argument for why companies must incorporate values into their strategies--that no one in business can afford to ignore."--Daniel Vasella, Chairman + CEO /Novartis AG