Data mining and business intelligence
a guide to productivity
Data Mining and Business Intelligence: A Guide to Productivity provides an overview of data mining technology and how it is applied in a business environment. It describes the corresponding data mining methodologies that are used to solve a variety of business problems, which enhance firm-level efficiency, in a less technical, more managerial style. It also incorporates the data mining process into the spectrum of complementary technologies that together comprise corporate information systems that promote "business intelligence."